GUo



︎
At some point,something must come from nothing.

︎
Multidisciplinary Designer
LOVE beautiful thing


︎
BA Product Design
   「China Academy of ART」
MA Innovation and Service
   「Goldsmiths」




     RESUME 简历



WHAT’s INSIDE...
01 XEW PACKAGE
02 GLAMPING
03 CYAN CUP PUB
04 NEW MEDIA ART CHAIR
05 LONDON MEMORY MAP
︎ OTHER WORKS








GUo
      ︎At some point, something must come from nothing.

       ︎Multidisciplinary Designer who LOVE beautiful thing
        RESUME 简历
     



-WHY WE DO THIS?


As foreigners, we find it incompatible in a local traditional pub, and during the chat we found that British are also very curious about Chinese drinking culture, so we wanted to make a TRAVEL PUB with CULTURAL COLLISIONS.




-PUBlic HOUSE FEATURES



People pay more attention to drinking vibe, sometimes and close friends in a very relaxed environment can also become "pub" anytime, anywhere.︎







-MAYBE WE CAN?

-BECOME A TRAVEL PUB






Starting from the must-have product cup in the pub, use the redesign cup to arouse the curiosity of customers and open a chat about Chinese drinking culture.





-DESIGN REFERENCE


UK PUBS
come from Roman.
It was an invading Roma army, that first brought ROMAN PUBS to British shores in 43 AD. These shops that sold wine were quickly built alongside roads and in towns to help quench the thirst of the legionary troops.




CHINA「酒肆」
In Ancient China jiusi 「酒肆」 have the same function
WE also find some shapes from bronzens are similar to the traditional beer glasses.︎









ANCIENT CHINA DRINKING GAMES

These drawings describe the ancient activities during drinking,and our redesigned cups come from these games.
We hang on these posters on the wall of pub which means customers can ask our staffs to tell them about these historical traditions.︎






They use different shapes of glassess to drink different type of beers./︎



-FOUR GAMES


<行酒令> DRINKING CHALLENGE
<三爵即止> THREE CUPS ARE ENOUGH
<流觞曲水> THE WINDING STREAM PARTY
<干杯> CHEERS







-HOW WE DESIGN?


We use the shapes of ancient bronzes and combine the drinking culture of both ancient and modern China and Britian.












WE ARE OPEN*


-We have built and run a real PUB to let people from different cultural backgrounds experience different drinking cultures in a real scenarino.






 © YANTONG GUO