GUo



︎
At some point,something must come from nothing.

︎
Multidisciplinary Designer
LOVE beautiful thing


︎
BA Product Design
   「China Academy of ART」
MA Innovation and Service
   「Goldsmiths」




     RESUME 简历



WHAT’s INSIDE...
01 XEW PACKAGE
02 GLAMPING
03 CYAN CUP PUB
04 NEW MEDIA ART CHAIR
05 LONDON MEMORY MAP
︎ OTHER WORKS








GUo
      ︎At some point, something must come from nothing.

       ︎Multidisciplinary Designer who LOVE beautiful thing
        RESUME 简历
     


   HAVE YOU EVER SEEN A FLYING PACKAGE?            WHICH CAN BE TOSSED...KICKED...AND DELIVERED!


-︎WHY WE DID IT?


To save time during sorting, the courier employs a "THROWING" action to quickly sort parcels. This method is accompanied by a relaxed attitude, and the courier finds it enjoyable and a stress reliever. We observed that engaging in actions like flying, tossing, and kicking boxes heightens emotional engagement during interactions with parcels.

Unfortunately, the current square box design restricts these movements.





DO SOME PACKAGEING EXPERIMENTS?


DIFFERENT PACKAGE SHAPE CAN SIGHIFICANTLY AFFECT OUR MIDSET WHEN THROWING



Initially, when we begin to use the throwing method, we may feel CAUTIOUS and APPREHENSIVE because we believe that it may not be safe to put an egg without filler into a box.

But in fact, it was not broken.
As we continue to throw,  we feel really RELAXED and INTERESTED,
and all of us think the parcel won't break.

But in fact, it was broken.



-BRANDING SYSTEM 

DIFFERENT PACKAGE SHAPES HAVE DIFFERENT DELIVERY ADVANTAGES





-We

have developed a website to showcase our innovative package design, and provide information on how to use our redesigned parcels. This platform is intended to attract individuals who are interested in our product and are willing to give it a try.


WEBSITE LINK:
https://homeowners-correlate-874013.framer.app/





+++                     
          
           


  ++  Model progress


 © YANTONG GUO