GUo



︎
At some point,something must come from nothing.

︎
Multidisciplinary Designer
LOVE beautiful thing


︎
BA Product Design
   「China Academy of ART」
MA Innovation and Service
   「Goldsmiths」




     RESUME 简历



WHAT’s INSIDE...
01 XEW PACKAGE
02 GLAMPING
03 CYAN CUP PUB
04 NEW MEDIA ART CHAIR
05 LONDON MEMORY MAP
︎ OTHER WORKS








GUo
      ︎At some point, something must come from nothing.

       ︎Multidisciplinary Designer who LOVE beautiful thing
        RESUME 简历
     


                                                                                                                                                          


︎ REAL GLAMPING IS FAR FROM
IDEAL GLAMPING
︎




︎ PERSONA




WHAT DO USERS WANT︎


People hope to pay a LOW COST
to build a comfortable NATURAL HOME ,not just a tent,
to get close to nature









WHAT CAN I DO︎


We can offer different product function module to meet the needs of different scenarios.
Through the sharing and rental system, people can easily experience camping lifestyle, which means users don’t need spend a lot of time doing the research. 





︎ USER JOURNEY MAP


WHAT DID I FOUND︎


PAIN POINTS
Users’ pain points are mainly concentrated in the preparation and cleaning stage.

Camping products have high prices and low utilization rates.
Unable to transport too many equipment and different to assemble are pain points
for deliverymen and users .

PRODUCT FEATURE
Easy to move + Easy to carry
Reduce volume + Reduce weight





︎ SKETCH & MODEL ︎ FINAL DESIGN






︎ SERVICE BLUEPRINT



WHAT DID I DO︎

create a outdoor product sharing service for newbie
I applied the feature of origami and modularized this outdoor product, making it adaptable to join and offering customized combinations to suit different terrains depending on the needs. The desktop would undulate with terrain, providing users with different inclination angles.

After modularizing the design, a modular shared rental system would establish and form an integrated eco-system of distribution, assembly, use, recycling, and cleaning to achieve low cost, light burden, diversity of choice, and sustainable development.




︎ WIREFRAME ︎ SYSTEM DESIGN








︎ USER TEST



 © YANTONG GUO